![]() Scenes of the couple driving at various points in their relationship are interspersed with examples of the woman and her relationships with different men, often taking on a smothering quality. The video is a short film that includes dialogue about the unifying power of tragedy in a relationship between a couple as they drive down a country road. The music video for "What Kind of Man" was directed by Vincent Haycock and choreographed by Ryan Heffington. As of July 2018, the song had sold 177,000 copies and had been streamed 11.2 million times in the United Kingdom. In the United States, the song reached number eight on the Billboard Alternative Songs chart, tying with the band's 2010 single " Dog Days Are Over" and subsequent single " Ship to Wreck" as their highest-peaking single on that chart. "What Kind of Man" debuted at number 57 on the UK Singles Chart, peaking at number 37 the following week. Andrew Unterberger of Spin opined that the song "starts off a letdown, but quickly proves to be roaring equal, with the unexpected arrival of a thick guitar chop and regal horn salute that gives Florence the instrumental support she deserves as she excoriates an uncommitted significant other". Dee Lockett of Vulture dubbed it a "fiery rocker". Wagnerian backing vocals and horn blasts turn 'What Kind Of Man' into a spectacle worthy of new festival headliner status". Al Horner of NME wrote, "Musically, it's big. "What Kind of Man" received acclaim from music critics. The song lyrically focuses on an indecisive man who wronged Welch. The song builds slowly and breaks into a heavy beat with tambourine and bass drum, and then becomes a textured pop song with heavy brass arrangements. We ended up layering with three different guitar sounds, one on top of the other, in order to create this one song." Every day there'd be a different guitar sound. ![]() "Trying to get exactly the right tone of guitar-I never realised how complicated that is. "It's got very loud guitars and that was very fun to record actually", she said in an interview. According to lead vocalist Florence Welch, the song represents a new guitar-driven sonic direction for the band.
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